WILLIAM NIGHTINGALE

The brief for this project was to come up with a campaign design that targets American customers coming to the UK with the goal to increase the number of Tax Free forms issued and refunded.

I created and illustrated three separated designs using landmarks to draw initial attention. The main issue Fintrax had was people were put off with complexity of how the process works. To combat this I created simple informative action based icons explaining how easy the process is and what to do in order to gain the refund.